Ola wears a shirt made sustainably from Just Africa, trousers from Stella McCartney, dreamcatcher from Kristallrummet, fabric in eco cotton from Honeybegood.com, vintage belt from Herr Judits, a necklace and a ring in stones from Kristallrummet and a sustainably made bracelet from Just Africa.
i am the source of energy
Where are the clothes? In recognition of the desperate situa- tion we nd ourselves in, we started out with the intention to make the most organic, PETA-approved and sustainable edi- torials possible for this issue. The work process was the same as with any other photo shoot done in the past. We contacted international companies committed to these issues. But to our great surprise most brands don’t put their money where their mouths are. Even though the following editorials are an at- tempt to be as eco-friendly as possible, we were forced to bend every rule to make the looks complete. We used vintage leather, organic cotton produced far from the location where we shot the stories, fabrics that were locally made but weren’t organic, and fabrics that were fair trade but not organic and so on.
Customers want to dress organic. The creative industry wants to work with organic products. But the commercial world pro- ducing the clothes isn’t working hard enough on the transi- tion to sustainability. There is a lot of green washing going on. Many brands are eager to promote their policies as envi- ronmentally friendly, however they should be dealing with the real problems surrounding the production conditions instead. Hopefully we won’t even have to separate between what is or- ganic and what is not in the future, when all textile production has to answer to the environmentally friendly norm. In the meantime, buy less and with greater care, support designers who are respecting the climate – we all know what steps to take, and we’re all hypocrites, but now is the time to act.
Olaswears a vintage sweater in eco cotton, necklace in stones from Kristallrummet, dreamcatcher from Kristallrummet, trousers in eco cotton by Zapata, foot ankles in stones from Kristallrummet, stone rings from Kristallrummet and vintage belt from Herr Judits.
Ola wears a wrap top made local by American Apparel, jacket in eco cotton by Fonnesbech, wrapped fabric made in sustainably environment from Afro Art, bag made in sustainably environment from Afro Art, dreamcatcher, stone ring and necklace with stones from Kristallrummet.
Ola wears a eco cotton t- shirt from Nudie Jeans, local produced wrap skirt from Matilda Wendelboe, trousers produced sustainably from Just Africa, dreamcatcher and necklace from Kristallrummet.
Ola wears a top by Stella McCartney, coat in eco cotton by Fonnesbech, sustainably produced linen scarf, Rita Design and hemp rope by Stylist’s Studio.
Ola wears a sustainably produced kimono from Afro Art, vintage belt from Herr Judits, dreamcatcher from Kristallrummet, sustainably produced bracelet from Just Africa, wrap pants in eco cotton by Black Crane and necklace in stones from Kristallrummet.
Ola wears a long sleeved t- shirt in eco cotton by Frietag, a dress in eco cotton by Jordnära, hand made and local produced raincoat by Stutterheim, a bag from recycled coffe covers by Gunn Haglind, vintage belt from Herr Judits, dreamcatcher, rings in stone and stone necklace from Kritallrummet.
Troughout the whole story Gaia wears a organic cotton knitted hat from Zapata, tank top in biodegradable fabric by Freitag and trousers in organic cotton from Zapata Fanny wears a big scarf in eco cotton from Textilhuset.se, trousers in eco cotton fabric from Zapata, t- shirt from Nudie Jeans, scarf in natural linen produced local from Rita Design and recycled bag from Remember me Green Hanny wears a vintage jeans vest from Beyond Retro and big scarf in eco cotton fabric from Textilhuset.se Emily wears a off shoulder top made local by American Apparel, long stockings from Braintreeclothing, stockings from Thehempshop.com, necklace produced sustainably from Afro Art, knitted hat in eco cotton by Zapata and a vintage scarf Leo wears a eco cotton scarf made by fabric from Organiccottonplus.com, vintage scarf from Herr Judits, fairtrade striped trousers Hangmatta.com and a t- shirt from Nudie Jeans. Thea wears a big scarf in eco cotton fabric from Textilhuset.se, sweater in eco cotton from Thehempshop.com and trousers in eco cotton by Zapata. Ester wears a tank top in eco cotton by Yogalifestyle, trousers produced sustainably from Just Africa, long stockings by Braintreeclothing. com, recycled bag from Remember me Green, stone necklace from Kristallrummet, recycled glas bottle from Casall, recycled plastic shoes from Plasticana and anklet from Kristallrummet Jacob wears a vintage net tank top, hand made bucket hat local produced from Stutterheim, big scarf in eco cotton from Textilhuset.se and trousers in biodegradable fabric by Freitag Vilhelm wears a vintage polo shirt and a eco cotton knitted hat from Zapata Olof wears a polo shirt in eco cotton from Royalapparel.com, scarf by fabric in eco cotton from Organiccottonplus.com, trosuers in eco cotton from Thehempshop.com, a stone necklace from Kristallrummet and shoes in recycled materials from Plasticana Caroline wears a vintage one piece, long stockings from Braintreeclothing and vegan shoes from Ethletic/ Greenlaces.com Nikita wears a tourban in eco cotton by Madeandmore.com, wrap top local produced by American Apparel and trousers in eco cotton by Jordnära Isabell wears a knitted poncho in natural linen produced local by Rita Design, scarf in eco cotton from Gudrun Sjödén and trousers in eco cotton by Zapata.
Photography by Magnus Magnusson and Styling by Robert Rydberg. Hair by Karolina Liedberg at Link Details Using Less is More, Make Up by Josefina Zarmén at Link Details Using RMS Beauty. Modeling by Ola Rudnicka at Next Models, Caroline M, Nikita, Ester F, at Stockholmsgruppen, Thea A, Isabell T, Emily P at Elite, Fanny L at Mikas, Olof K, Vilhelm N, Henny J, Gaia I at Nisch Management, Leo Sjökvist, Jacob Sjöberg, Johanna Ljunggren, Fia Gavner, Anna Hultman, Hanna Linder, Adam Falk och Angelica Rosenstam. Photographer’s Assistant by Niklas Marklund Stylist’s Assistants by Hilda Sandstöm and Anna Sundelin. Hair styling assistance by Janina Grantor, Sara Eriksson and Melina Arnesson. Make up assistance by Johanna Nordlander, Tove Dalsryd and Mathilda Hedin.