i am the source of energy
Where are the clothes? In recognition of the desperate situa- tion we nd ourselves in, we started out with the intention to make the most organic, PETA-approved and sustainable edi- torials possible for this issue. The work process was the same as with any other photo shoot done in the past. We contacted international companies committed to these issues. But to our great surprise most brands don’t put their money where their mouths are. Even though the following editorials are an at- tempt to be as eco-friendly as possible, we were forced to bend every rule to make the looks complete. We used vintage leather, organic cotton produced far from the location where we shot the stories, fabrics that were locally made but weren’t organic, and fabrics that were fair trade but not organic and so on.
Customers want to dress organic. The creative industry wants to work with organic products. But the commercial world pro- ducing the clothes isn’t working hard enough on the transi- tion to sustainability. There is a lot of green washing going on. Many brands are eager to promote their policies as envi- ronmentally friendly, however they should be dealing with the real problems surrounding the production conditions instead. Hopefully we won’t even have to separate between what is or- ganic and what is not in the future, when all textile production has to answer to the environmentally friendly norm. In the meantime, buy less and with greater care, support designers who are respecting the climate – we all know what steps to take, and we’re all hypocrites, but now is the time to act.