Pierre-François Valette certainly had no idea he would be faced with a global pandemic when VALETTE STUDIO was born last year, a beautiful menswear brand updating key concepts of tailoring, savoir-faire and craftsmanship. Still, that did not prevent the French designer from pursuing his dreams and we should be thankful that young creatives like him are willing to take such risks. Turns out that fresh independent brands are appreciated by a select clientele, favoring quality and care over hype and logos. Interview by Philippe Pourhashemi.