Every once in a while, an interdisciplinary talent shakes the industry with visionary flair and a unique insight into the future of luxury and how it’s consumed. Enter Ben Gorham, who despite being Swedish and Stockholm-based, fully qualifies as “citizen of the world”. Ever since launching Byredo in 2006 – an innovative and now iconic perfume line – Gorham has managed to make us rethink what a luxury product is, challenging the corporations and their monopolies as well as preconceived ideas around the use of perfume. He also loves collaborating and involving other creative types in his projects, such as his friend Virgil Abloh who recently created a fragrance and line of accessories with the brand. Interview by Philippe Pourhashemi. Photography by Magnus Magnusson
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