Up till now, the two main techniques of fashion production have been ready-to-wear and tailor-made. But is there are third way? According to Jeanne Vicerial, the answer is yes. We spoke to the Parisian mastermind behind the project “Clinique Vestimentaire,” who has launched the revolutionary technique ‘prêt-à-mesure.’ When working as a fashion designer in ready-to-wear, Jeanne realized that the concept of the individual body in all its variations and complexities had completely disappeared from the creative chain. By combining theory and practice, she dedicated her doctoral research to rethinking existent production models. ‘Prêt-à-mesure’ is a ready-to-measure technique that combines tailor-made and ready-to-wear, and Jeanne has even developed a weaving machine that produces woven garments based on individual measurements, without any textile waste. By doing so, she has revitalized and deepened the discussion of how to make sustainable fashion a new paradigm.