Photography by Gleb Viovokum and fashion by Pompeznaya Ebuchka.
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Fashion archives are living in a new era. Not only are luxury fashion brands investing in rebuilding their own past, but a new definition and consumption of vintage clothing is emerging. The revival of the past has become more than an expression of nostalgia. Rather, it is an answer to today’s mass production and consumption. We asked Gill Linton, co-founder of Byronesque – the online editorial-based shop for contemporary vintage fashion – to lead us through the intricate world of ‘future vintage’. Together we reflect on the practice of commercialising the past and its potential for reaffirming values that the fashion industry has forgotten, but that may come back. Interview by Marco Pecorari and photography by Maxime Ballesteros.