With a career in PR built on the success of young and independent brands, Robin Meason understands the complex nature of today’s industry. The Texas native, who moved to Paris in the early 1990s, largely contributed to the global rise and fame of Glenn Martens and Demna Gvasalia, two designers who have – in their own respective ways – defined the Zeitgeist. Meason is a great communicator and a woman who loves storytelling, but she’s more instinctive than calculating. She also values craft and authenticity, two key notions that may influence her choice when it comes to collaborating with new brands. By Philippe Pourhashemi