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  • 13 July 2014

    Fashion Story: Triplets & Twins

    Triplets, twins, sisters and brothers. They look the same but they are not the same person. Who is the original? Is one of them a copy? From our latest issue. Photography by Magnus Magnusson and fashion by Editor-in-Cheif Robert Rydberg.

  • 25 August 2010

    Stockholm Fashion Week S/S 2011

    Mercedes-Benz Stockholm Fashion Week took place last week. It’s a growing event that showcases the handful of mostly independent designers that characterize Stockholm. A majority of the brands in the line-up started out in the 21th century and that’s sort of the magic of Swedish fashion. You could expect these young designers to make their own rules and be experimental, but generally they don’t want to challenge the fashion world, they want to blend in. Fashion up north is straightforward and based on an indestructible pillar: simplicity.

  • 5 February 2010
    Swedish fashion fragments

    Swedish fashion fragments

    Stockholm claims to be the capital of Scandinavia, and when it comes to fashion the Swedes certainly set the bar high. Here are some oustanding backstage looks from Stockholm Fashion Week which took place during som bright and snowy days earlier this week. Highlights from when Cheap Monday, Acne, The Local Firm, Lovisa Burfitt, Diana […]

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