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  • 25 August 2010

    Stockholm Fashion Week S/S 2011

    Mercedes-Benz Stockholm Fashion Week took place last week. It’s a growing event that showcases the handful of mostly independent designers that characterize Stockholm. A majority of the brands in the line-up started out in the 21th century and that’s sort of the magic of Swedish fashion. You could expect these young designers to make their own rules and be experimental, but generally they don’t want to challenge the fashion world, they want to blend in. Fashion up north is straightforward and based on an indestructible pillar: simplicity.

  • 24 August 2010

    In focus: Stockholm Fashion Week

    All photography by Erika Lager.

  • 24 August 2010

    Stockholm Fashion Week

    All photography by Erika Lager.

  • 1 June 2010

    Fashion Story: Lonely Boy

    Photography by Christina Smith and styling by Paul Joyce. Click for details.

  • 25 March 2010

    Fashion short story: Nature

    Photography by Ina Nederdal.

  • 19 February 2010

    Fashion Story: Day For Night

    Photography by Anders Kylberg.

  • 5 February 2010
    Swedish fashion fragments

    Swedish fashion fragments

    Stockholm claims to be the capital of Scandinavia, and when it comes to fashion the Swedes certainly set the bar high. Here are some oustanding backstage looks from Stockholm Fashion Week which took place during som bright and snowy days earlier this week. Highlights from when Cheap Monday, Acne, The Local Firm, Lovisa Burfitt, Diana […]

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