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  • 11 February 2013

    FASHION STORY: DAMNED IF YOU DO

    Photography by Lars Bronseth and fashion by Josefine Skomars. Click for details.

  • 17 December 2012

    FASHION STORY: THE DAYDREAMERS

    Photography by Lovisa Ingman. Click for details.

  • 28 May 2012

    Fashion story: your love runs still

    Photography by Dario Catellani and fashion by Vittoria Cerciello

  • 25 August 2010

    Stockholm Fashion Week S/S 2011

    Mercedes-Benz Stockholm Fashion Week took place last week. It’s a growing event that showcases the handful of mostly independent designers that characterize Stockholm. A majority of the brands in the line-up started out in the 21th century and that’s sort of the magic of Swedish fashion. You could expect these young designers to make their own rules and be experimental, but generally they don’t want to challenge the fashion world, they want to blend in. Fashion up north is straightforward and based on an indestructible pillar: simplicity.

  • 19 July 2010

    Fashion story: Color Space

    Photography by Sarah & Paulina and styling by Hanna Holmgren

  • 29 June 2010

    Fashion Story: Breathless

    Photography by Alexander Dahl and styling by Hanna Holmgren

  • 31 May 2010

    Fashion Story: A Sun Thing

    Photography by Alexander Dahl and styling by Hanna Holmgren

  • 22 February 2010

    Fashion short story: Indian Summer

    Photography by Lena Modigh

  • 5 February 2010
    Swedish fashion fragments

    Swedish fashion fragments

    Stockholm claims to be the capital of Scandinavia, and when it comes to fashion the Swedes certainly set the bar high. Here are some oustanding backstage looks from Stockholm Fashion Week which took place during som bright and snowy days earlier this week. Highlights from when Cheap Monday, Acne, The Local Firm, Lovisa Burfitt, Diana […]

  • 21 December 2009

    Fashion Story: Escaping Alcatraz

    “Kristian by Hanna by Kristian with Rosanna” is the theme of this fantastic story, shot in photographer Kristian Bengtsson’s apartment. The clothes worn by Rosanna are some of Kristian’s personal wardrobe staples. Confused? Click for details.

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