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  • 20 February 2011

    FASHION SHORT STORY: EXISTENZ

    Photography by Niklas Alexandersson. Click for details.

  • 8 February 2011

    The knitted over-sized Cardigan at Stockholm Fashion Week

    So, ended another SFW. It goes by fast. Blink and you’ll miss it. On a scale of one to ten, with ten being perfection, this one will come close to a six. But of course, six is just a number. It can’t describe a loose feeling in the air any more than a postcard describes Hawaii.

  • 29 January 2011

    Fashion Story: layered love

    Photography by Tomas Falmer and Styling by Hanna Holmgren. Click for details.

  • 25 August 2010

    Stockholm Fashion Week S/S 2011

    Mercedes-Benz Stockholm Fashion Week took place last week. It’s a growing event that showcases the handful of mostly independent designers that characterize Stockholm. A majority of the brands in the line-up started out in the 21th century and that’s sort of the magic of Swedish fashion. You could expect these young designers to make their own rules and be experimental, but generally they don’t want to challenge the fashion world, they want to blend in. Fashion up north is straightforward and based on an indestructible pillar: simplicity.

  • 24 August 2010

    In focus: Stockholm Fashion Week

    All photography by Erika Lager.

  • 24 August 2010

    Stockholm Fashion Week

    All photography by Erika Lager.

  • 11 May 2010

    Fashion story: Hometown

    Borderline beauty. Photography by Viktor Grahn. Click for details.

  • 1 April 2010

    Fashion short story: Grey Area

    Photography by Jesper Brandt and styling by Rebecca Cohen. Click for details.

  • 16 March 2010

    Fashion short story: Leather

    Photography by Niklas Alexandersson and styling by Klara Stark. Click for details.

  • 30 November 2009

    Fashion Story: Miss Twin Peaks

    Together with the beautiful, multi-talented Swedish artist Carolina Gynning we went to Twin Peaks and explored the Great Northern Hotel. There we experienced mysterious rooms, dark secrets, the Black Lodge and found out why the owls are silent at night. Photography by Magnus Magnusson. Click for details.

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